World Beautiful Business Forum in Athens, Dr. Svea von Hehn

We're delighted to share that our partner Dr. Svea von Hehn spoke at the World Beautiful Business Forum in Athens (May 7–10) – "the most human gathering for a superhuman world."

Hosted by the House of Beautiful Business, the forum brings together 750 leaders, thinkers, and makers from across disciplines and industries to think and feel beyond business and to shape a more beautiful future grounded in humanistic values, in collaboration with AI and in service of all life on Earth.

With the city of Athens as both stage and protagonist, the program was incredibly rich and ambitious: five main-stage acts inspired by Greek drama, more than 100 speakers, hosts, and performers across over 100 parallel sessions organized into 10 immersive tracks – and a powerful community of visionaries, pioneers, and changemakers.

Above all, this is anything but a traditional business event. No slides, no pitches, no platitudes. In Athens, performance meets play, power meets poetry, artificial intelligence meets intuition, and business meets beauty.