Successfully shaping change - article by Svea von Hehn, Tobias Leßmeister and Ylva Schmökel in Wirtschaftspsychologie aktuell

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How can we make change successful?

Only 31% of change programs are successful.

In WIRTSCHAFTSPSYCHOLOGIE aktuell, Svea von Hehn, Tobias Leßmeister, and Ylva Schmökel describe practical tips and techniques on how to tackle concrete behavior: with a narrative that generates enthusiasm in the "engine room" and strong multipliers as megaphones and microphones in the organization.

Their tips are based on >25 years of experience with transformations, which can also be read in the book Kulturwandel in Organisationen.